SaaS
AI offer lab for Nordic SaaS
Rapid spec sprint stress-testing AI copilots for a Nordic SaaS brand.
AI OpsB2BExperimentation
Problem
Messaging lagged behind product releases; launch notes stuck in docs.
Approach
Built an offer lab blending AI copy testing with TikTok-first explainers.
Learning
Weekly intent signals inform both ads and sales collateral.
Next
Wire the lab into Salesforce stages and QA with legal.
Sprint timeline
- Week 1: access + data hygiene
- Week 2: creative direction and AI-worked copy
- Week 3: paid experiments live
Creative / ads gallery
Learning
- Micro demos beat static carousels.
- Exported AI prompt kits for internal enablement.