Fashion Commerce
Creator control room for DACH fashion
Spec teardown of a DACH fashion house retooling Meta creative using TikTok-native loops.
Creator OpsPaid SocialTikTok
Problem
Media team could not transform organic wins into predictable paid creative.
Approach
Built a bilingual creative ops pod with motion system and brief automation.
Learning
Creative QA plus context libraries beat raw volume.
Next
Pilot with two flagship drops and open the workflow to existing agencies.
Signals surfaced
- Trend mining dashboard wired into Slack for merch and paid leads.
- Creator CRM with status automation and clear legal attachments.
Creative gallery
Ads to learn from
- Hook index that mapped every TikTok intro to three Meta variants.
- Weekly "break and build" session pairing editors with media buyers.
What changed
Briefs now ship Monday, approvals Tuesday, paid goes live Wednesday. Team reports 32% lower CPA in mock tests.